Employees are the faces of your brand, who drive the brand forward. Since they are representatives of the company, they represent your brand positively. An employer along with his business brand, are the important parts of the image projected to the public. Consumers are the biggest 'word of mouth' marketers for any brand. Therefore, companies are investing more to improve their customer service and customer relationship management (CRM) systems, to build a strong communication with their customers. Besides customers, your employee is equally important for your brand as they are sources of information about the company, their products, and services. The more employees you have, the more the spokespersons you have for your company. Many sites, including Glassdoor, does not focus only on employee's prospective, but also on their customers. To end this, The Corporate Equality Index was launched, for both employees and customers, to highlight corporate practices toward GLBT employees.
How this engagement helps out? When an employee gets supported by their company, he provides strong CRM systems for customers and cares for them, as the company cares about them in a similar way. Developers develop the product and customer service employees promote that over the phone, or through email, and the make brand value even stronger. For a fact, your employees are your ambassadors, who greatly work to acquire and retain customers for your brand. Believing on the fact, happy employees bring out the most satisfied customers; American Express made their best efforts on employee satisfaction surveys, keeping their focus on employee engagement. The flexible workplace gives freedom to employees, to choose how they want to enhance employee engagement. I. Importance of a Flexible work environment: The flexible environment ensures more employee engagement. It gives a positive impact and an employee works with more commitment. With higher commitments, employees are more engaged and produce quality work in any organisation, as compared to those who don’t work with flexibility. Such employees can be counted as the best ambassadors of the company, who speak of the company’s products and services very well. After collecting significant data on researches made by companies, it is clear that flexibility boosts employee commitment, and hence performance. II. Cultural Change is the most difficult one: Although, companies understand that employee engagement is important, but they put no resources behind it. The engagement group is a group within HR, and hence it is quite difficult to make cultural changes within a corporate environment. Initiate with company marketers, who understand the importance of employees, considering them as one of the important market segment. Next step calls for partnership with the marketers, to facilitate employee engagement, to make changes in the management, that would help in launching successful employee engagement program. By doing so, corporations would change their way of thinking about employees, and also would balance the irresistible emphasis on shareholders. Don’t forget that only your employees are the key to retain successful customers.
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